Starbucks, McDonald’s, Taco Bell, Olive Garden, IHOP, Outback Steakhouse, Benihana’s, PF Chang’s (to name a few) are all nationwide well-known restaurant chains. Chances are if you live in a metropolitan area you’re near one or several of these types of establishments.
Are restaurant chains evil?
No. Yes. Maybe. Who can say? Chains certainly serve a purpose. They can provide familiarity and consistency. When you are traveling, too tired to cook or just crave something you’ve had before, going to
What’s great about locally owned businesses?
There’s a saying: “A rising tide lifts all boats” and we believe that directly applies to
People still get employed, right?
What’s so bad about a local Taco Bell popping up in your neighborhood? Nothing. Taco Bell will provide jobs to people in that neighborhood. Everyone needs work. These are primary jobs. So it’s a win! If Joe’s Tacos went in the same space, Joe would hire those same people. So either way it’s great for the neighborhood.
We lose secondary jobs?
If Taco Bell is giving the neighborhood jobs, what the difference between Taco Bell and Joe’s Tacos? Well, Taco Bell already has everything it needs at the corporate level. That new Taco Bell already has a logo, website, printer, accountant, bank, etc, and no one locally is getting hired for those things because they’re all created at the corporate level.
Joe’s Tacos, however, needs hire people or companies to do all of these things for his new company. He will need to hire someone to design a logo, find a local printer to create flyers, he will need an accountant, a website, a company to create his uniforms, maybe he wants to hire someone to do his social media too, the list is endless. Those are a lot of secondary jobs that get created because Joe opened his taco shop.
Tertiary jobs? What is that?
What the heck is a tertiary job? You mean there’s even more business being lost when a chain opens versus a local company? Yup! A tertiary job would be the janitorial service the local accountant hires that is busy working late on Joe’s Taco’s taxes. The accountant may also have to order takeout because he’s staying late and order flowers from a local florist to make it up to his wife because he’s helping Joe get his business going. That’s a lot of money that gets spread around because Joe opened a taco shop instead of Taco Bell.
On average, 48% of each purchase at local independent businesses was recirculated locally, compared to less than 14% of purchases at chain stores.American Independent Business Alliance
DIG is all about promoting happiness by promoting locally owned businesses. Small business owners can do many things better than corporate-owned businesses plus a lot more of the profits stay locally. Additionally, small business owners are often more innovative and responsive to change than corporately owned companies.
What’s a substitute for Starbucks?
So you want to do your part and use locally owned companies but you’re hooked on Starbucks? DIG has a solution! Sweetz Brew in Gilbert is a prime example of someone following their passion and starting a locally owned business from home. Emily Barton and her husband have turned an idea into a success in a few short years. Fair warning: Their joy is contagious! Sweetz Brew will put a smile on your face.
Energy for days
A self-proclaimed coffee gangsta, we met up with Emily who insisted we try Sweetz Brew’s elixir. Dairy-free, vegan, and gluten-free but full of delight! This coffee was smooth and delicious. Read up on how Sweetz Brew got started and stop by their shop. This is a great example of supporting a locally owned shop and promoting happiness along the way.
Ready to find more local biz?
If you’re finally convinced that’s it’s time to ditch the chains whenever possible, DIG is the place to be for new restaurants and things to check out. However, an easy way to go local is by checking out Local First AZ which specializes in letting the public know about local places to do business.